Online Shopping Trend in Malaysia

Written by Nur Izzyan Roslan Since the advancement of the technology and the introduction of the first internet in Malaysia way back in 1999 by the former Prime Minister of Malaysia Tun Dr Mahathir bin Mohamad, the Internet usage of Malaysia has rapidly grown. Rapid developments in telecommunications have set the pace for an electronic…

Are You Aware of The Dangers of Third-hand Smoke?

Written by Nurul Nabilah Binti Ahmad Shukri Smoking not only harms the direct or active users but also those around him or her known as the passive smoker. Not only that, people who are not surrounded by people who smoke also can still be affected by harmful substances contained in the cigarette which is called…

Ais Kacang – Malaysia’s Latest Podcast Hub

Written by Nurul Nabilah Binti Ahmad Shukri Have you heard about the latest delicious audio in town? On 1 April 2017, Media Prima Radio Networks has proudly launched a new initiative, AIS KACANG and has become a hub of the first audio podcast in Malaysia. Interested to know what AIS KACANG is all about?  Ais…

‘Gamification’– Engaging The New Age Consumer

Written by Syed Shahfuddin bin Syed Zainal Abidin Gamification is the process of adding game-like elements to something as to encourage partaking. In other words, gamification is about transforming something, which is hypothetically boring and uninteresting into a game for people to engage in. Various professions use gamification to improve productivity or simply to increase…

LIVE VIDEO: THE NEW EVOLUTION IN SOCIAL MEDIA

Written by Halimatul Nabilah Social media has evolved into such a powerful tool in the world. The biggest evolution is the live video function that Instagram and Facebook have applied to their application. This live streaming video started in 2016, but evolved in 2017 and is making a huge impact to everyone including digital advertisers…